12th October, 2009 - Posted by marketingtips - No Comments
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Angelique and I recently attended a workshop geared towards artists who are in business for themselves, and it was chock-full of great insights and pearls of wisdom. Jackie Battenfield, a painter from Brooklyn, NY, had this to say: More people will » Read More
25th August, 2009 - Posted by marketingtips - 1 Comment
and neither does Google. Judging by the recent developments of some email tools, sending email that’s not fit for consumption has become an epidemic. Example: Mail Goggles. Gmail describes this feature: “Mail you send late night on the weekends may be useful but you may regret it the next morning. Solve some simple math » Read More
29th July, 2009 - Posted by marketingtips - No Comments
Every business (creative or not) has a target market. Good entrepreneurs/business owners not only know who’s in their target market, but have given ample thought on how to reach them. If that’s you: good job! Keep up the great work! BUT, how many of you are thinking outside of your target market box? We’re not suggesting » Read More
23rd July, 2009 - Posted by marketingtips - No Comments
- courtesy of Meagan Chaney, glass & ceramic artist - Self-promotion is not a bad word! I believe promoting your work is much different than used-car salesman “selling.” Effective promotion helps get your work seen by potential clients, collectors, galleries and museums. Send Press Releases, post to a blog, update your website, photograph your artwork, compile » Read More
14th July, 2009 - Posted by marketingtips - No Comments
You know who they are: your friends, family & existing clients, who have supported you through thick & thin, feast & famine. Thank them in a way only you can… Create excitement around one of your favorite pieces. Send out an email blast to everyone in your address book offering them a chance to win an » Read More
10th July, 2009 - Posted by marketingtips - 11 Comments
- by Angelique This is a true story about my first experience with marketing and how the mystery unraveled. I moved to Atlanta a few weeks after graduation with the world at my fingertips. I had two degrees; a BFA in both Photography and Ceramics. I graduated top of my class and had – what I thought » Read More
3rd July, 2009 - Posted by marketingtips - No Comments
If you’re like a lot of people, just the word “marketing” strikes a bit of fear in your heart – or, at the very least, remains a big question mark in your mind. It is this unidentifiable, not-easily-explainable THING that we know we have to do in order to help our businesses grow. Why isn’t » Read More
25th June, 2009 - Posted by marketingtips - No Comments
You might have heard the story of NC State student and artist Joseph Carnevale, who “borrowed” 3 orange and white construction barrels under the cover of night, created a larger-than-life-size sculpture out of them and returned the Barrel Monster to its rightful place on the side of the road: Sounds like a bit of harmless fun, » Read More
19th June, 2009 - Posted by marketingtips - No Comments
Don’t grow too fast! Dream – and plan – big, but recognize your limits… If you’re a hobbyist working out of your spare bedroom and an opportunity comes your way to open up a retail shop on your town’s main drag, ask yourself – are you ready? Does this opportunity fit in with your long-term goals? DO » Read More
2nd June, 2009 - Posted by marketingtips - No Comments
This week calls for some serious reflection. After all, as artists and entrepreneurs, we are businesspeople (whether we like to identify ourselves as such or not). We can – and should – take grains of truth from our world and environment, learn from them and then take appropriate action. (I had a professor who called this » Read More
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